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2010 Marketing Agencies Association Worldwide Global Academic Challenge Proudly Partnered by PepsiCo


The Professionals Agency, at the ESPM, University of Advertising and Marketing, Rio de Janeiro, Brazil, wins the 4th MAA Worldwide Academic Challenge, for their “Giving Young People a Helping Hand” Campaign.


The Professionals, Felipe Hatab with Tutor, Professor Marcelo Guedes

Team “Outliers”, from the Institute of Business Administration, University of Dhaka, Bangladesh have won Silver for their “Youth Spark, Your Fire. Our Fuel” Campaign.

This year the Bronze Award has been shared by:

“Inspire Agency”, at the Australian School of Business. University of New South Wales. Sydney, Australia for their “Young People & Financial Literacy” Campaign, and

Team “Noah” at the Institute of Business Administration, University of Dhaka, Bangladesh for their “Noah’s Ark” Campaign.

The 2010 Brief attracted 40 Marketing Teams from Universities and Business Schools in Australia, Bangladesh, Brazil, India, Indonesia, Israel, Malaysia, Russia & the USA.

"The Judges thought the idea from The Professionals was outstanding, very well conceived and could actually work in any large City. The focus on 'detention centers' was inspiring and the controlled environment made it very deliverable.

What the Judges liked about the Outliers from Bangladesh was their focus on Entrepreneurs as the way to create jobs. It was well worked through and the financial model looked as if it could become sustainable.

The work from Inspire, Australia was very well conceived and the standard of creative thinking was excellent.

Origami Ark from Team Noah Bangladesh was one of the most creative ideas from all the entries"

John Williams, Chairman of the Judging Panel

"The caliber of entries in this year’s Academic Challenge was again very strong in quality of strategy development and in creative execution. What is so very pleasing is the number of Universities and Business Schools who have asked to be involved next year and the Institutions who have included the MAA Worldwide Academic Challenge in their year plans"

Mike Da Silva, VP Marketing. MAA GLOBES

A member of The Professionals Agency Team, at the ESPM has been invited to attend the 2010 MAA Worldwide Fall Conference at the Four Seasons Hotel, Washington DC and to accept the GLOBE at the President’s Dinner on Monday, October 18.

The Winners of the 2010 MAA Worldwide Global Academic Challenge are:

GLOBE:

The Professionals Agency, at the ESPM, University of Advertising and Marketing, Rio de Janeiro, Brazil for their “Giving a Young People a Helping Hand” Campaign.

The project objectives were to develop professional courses for young prisoners of two detention houses in Rio de Janeiro, providing a future opportunity for young prisoners to avoid crime by guiding them how to nurture their self esteem & independence by learning a craft, producing products and then marketing them, all with the support of Training Organizations under the theme WORC´s (A Way Out from Robbery and Crime).

Team Leader: Giovanna Antonini
Team Members: Felipe Hatab, Julia Allevato, Raphaela Nuñez
Team Tutor: Professor Marcelo Guedes

SILVER

Team “Outliers”, from the Institute of Business Administration, University of Dhaka, Bangladesh, for their “Youth Spark, Your Fire. Our Fuel” Campaign.

YouthSpark is a Foundation developed to addresses the unemployment problem in Bangladesh which encourages an entrepreneurial spirit by providing training and microcredit in the form of seed capital to young people. The Foundation was supported by six major Bangladeshi Corporations and thereby reducing unemployment.

Young entrepreneurs were trained in the fundamentals of running an SME and how to finance innovative ideas. A reality Television Program highlighted graduates and the Foundation provided seed capital to winning Programs.

Team Leader: Hisham Haider Dewan
Team Members: Laura Amin, Md. Faiyak Zaman, Sami Ullah Khan, Mujahidun Nabi, Lamia Bashar

BRONZE:

Inspire Agency, at the Australian School of Business, University of New South Wales, Sydney, Australia for their “Young People & Financial Literacy” Campaign.

Inspire recognized that financial literacy is a critical life skill and launched of The Wallet Foundation to help and empower youth in all areas of financial literacy in a lighthearted manner, via three platforms:

  • Wallet World, a game to simulate real life financial decisions.
  • MyWallet, a multi-sided platform with personalized tools for to monitor finances.
  • Wallet Foundation website, an information hub for all financial related resources.

Team Members: Arturo Hernandez Marcos, Eileen Yu-Lin Hsu, Pandu Kusuma Muntoro
Lecturer: Martin Salkild

BRONZE:

Team Noah at the Institute of Business Administration, University of Dhaka. Bangladesh, for their “Noah’s Ark” Campaign.

The Noah's Ark Foundation was established to improve the quality of life of youth in natural disaster affected areas of Bangladesh by using its established network of young, motivated individuals to educate those in the remote Southeastern coast about basic hygiene, family planning, AIDS, microcredit and other socially adaptive concepts.

Team Leader: Mohibul Islam
Team Members: Nayeem Alam, Mahbubur Rahman Turjo, Adnanul Haque Ahmed, Md. Ali Zulayed, Bidhan Sarker

On behalf of the Executives of MAA Worldwide and the International Judging Panel and our Sponsor PepsiCo, thank you to all those Universities and Business Schools who participated.

We hope the experience has been rewarding for all Team Members.

For more information go to: www.maaw.org or contact:

Mike Da Silva, Vice President. MAA GLOBES
mdasilva@mdsa.com.au

Keith McCracken, Executive Director, MAA Worldwide
keith.mccracken@maaw.org