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2008 Marketing Agencies Association Worldwide, Global Academic Challenge

Team Red Ant’s “Unplug” Campaign emerged the Winner of the MAA GLOBE in a very close contest, answering this year’s Challenge Brief, “Change Climate Change”.

Team Green Engenuity from the University of New South Wales in Australia and Team Ensemble from the Institute of Business Administration at the University of Dhaka, Bangladesh have won Silver and Bronze respectively.

The 2008 Brief attracted Marketing Teams from Universities and Business Schools in Australia, Canada, China, Bangladesh, France, Indonesia, Ireland, Malaysia, Philippines, Romania, Turkey and the USA.

The International Judging Panel, comprising Academics, Marketing Executives, Climate Change Consultants and Promotion Marketing Agencies reported an unexpectedly high degree of knowledge and creativity in all Entries.

“The Unplug concept was very strong and brilliantly dramatised by the experiential event. The methodology evaluation was well considered.” John Williams. MAA Worldwide, London.

“The Red Ant Team Campaign was very sound. Unplugging and Switching off are the two largest behavioural changes needed.” Chris Bean. CEO Wattwatchers, Sydney.

The Red Ant Team Leader has been invited to attend the 2008 MAA GLOBES Award Ceremony, recognising the very Best of the Best in the World on October 20th at the Park Hyatt, Toronto, Canada to collect their GLOBE.

The Winners of the 2008 MAA Worldwide Global Academic Challenge are:

The GLOBE

The Red Ant Team, Taylor's College, Petaling Jaya. Malaysia for their “Unplug” Campaign.

Team Leader: Hilyah Binti Mohd Raffick

Team Members: Alison Seow Ai Lee, Benjamin Henry Teoh, Leanne Wong Lai-Yin, Stephanie Mill a/p Sasoo

Class Lecturer: Sri Kumar Ramayan

All team members will receive a GLOBE Certificate.

Silver

The Green Engenuity Team, AGSM and The Australian School of Business, University of New South Wales, Australia for their “Changing Climate Change” Campaign.

Team Leader: Liz Turner

Team Members: Kenny Ah Yuk Shing, Peter Walker

Class Lecturer: Martin Salkild

All team members will receive a Silver Certificate.

Bronze

The Ensemble Team, Institute of Business Administration, University of Dhaka. Bangladesh for their “Let There be Light...” Campaign.

Team Leader: Khandker Aumio Shahriar

Team Members: Zeeshan Bayezid Rahman, Joydeep Choudhury, Abdullah Md. Naheyan Hye,Tawsif Saleheen, A B M Sohel, Baizeed Md. Nur

Class Lecturer: Syed Munir Khasru

All team members will receive a Bronze Certificate.

Order of Merit Certificates will also be awarded.

On behalf of the Executives of MAA Worldwide and the International Judging Panel, thank you to all those Universities and Business Schools who participated. We hope the experience has been rewarding.

For more information contact:

Mike Da Silva
President. MAA Worldwide. New York
Vice President, Marketing. MAA GLOBES. New York.
eMail: mdasilva@mdsa
phone: +61 2 9953 9633
www.maaw.org