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Jury Selects Winners From a Record 150 Finalists for APMA Worldwide

‘Gran Prix’ and 16 Category Winners to be Named at Oct. 28 APMA Gala

TORONTO, (Sept. 17) – A record 150 campaigns executed by agencies for clients in 25 countries were selected from a record number of 1,200 entries to be finalists in the International GLOBES Awards for Excellence in Promotion Marketing.

Narrowing the 150 down to a field of 16 category champions and one overall winner was the job of a 16-member panel of judges who met here today and yesterday to review and evaluate submissions. This year’s GLOBES winners will not be identified until Monday evening, October 28 at a black-tie reception and awards ceremony during the Oct. 27-30 fall meeting of the Association of Promotion Marketing Agencies Worldwide (APMA).

The 150 finalists established an all-time record for the GLOBES, according to Amie Smith, GLOBES program director, while the 1,200-entry total also surpassed last year’s figure, by more than 100. GLOBES trophies will be awarded in 16 categories, from which the Gran Prix will go to the campaign deemed Best Promotion of the World.

Aside from Canada and the U.S., agency participants this year are from Australia, Argentina, Belgium, Brazil, Chile, England, Hong Kong, India, Indonesia, Israel, Italy, Japan, Korea, Malaysia, Mexico, The Philippines, The Netherlands, New Zealand, Poland, Russia, Singapore, South Africa, Spain and Ukraine.

The Italian, Japanese, South African Spanish and Ukraine entries were the first from these countries to the GLOBES, Ms. Smith said, making this year’s participation the most geographically diverse ever, even as several submissions from the Asia-Pacific region failed to make the final cut.

Finalist entries (See List Below) were reviewed by a jury composed of client- and agency-side marketers and marketing-media editors from the U.S. and several other countries. Organized by the APMA in association with professional marketing organizations and marketing media around the world, the GLOBES recognize and honor outstanding promotion marketing campaigns that have run in the past year, weighing such factors as creativity, execution and results.

The 2002 awards and conference will take place at the Turnberry Isle Resort, north of Miami, in Aventura, Florida. “Perspectives and Challenges” is the conference theme, with major client companies invited to discuss how they view the marketing mix, with a special presentation on the hot new event marketing sector.

Conference speakers will be Bob Pifke, senior VP for marketing services, Visa USA; Mark Greenspahn, manager of special event marketing, Anheuser-Busch; Kerry J. Smith, founder and publisher of Event Marketer magazine; Frank Sottosanti, senior VP, Bank of America; and executive recruiter/consultant Steve Gundersen, of Gundersen Partners, who will be presenting the results of the Annual Salary Review, which was researched by his company.

The reception and GLOBES event, but not the conference, will be open this year to client-side marketers and other non-APMA members, for $225 per person or $2,000 per table, according to Ms. Smith. Lorraine Thomas, widow of Dave Thomas, founder of Wendy’s International, will receive a Lifetime Achievement Award from incoming APMA Worldwide president Neil Contess, in recognition of the late Mr. Thomas’s many years of contributions to the cause of children’s adoption.

Adopted himself as an infant, Mr. Thomas devoted time and energy over several decades to the creation of special adoption programs, including a letter-writing campaign to Fortune 1000 CEOs asking them to make adoption benefits available to their employees (about 75% now offer such assistance as company policy.). He did this while developing a global brand and building an enterprise comprising 6,000 restaurants worldwide.

Mr. Contess, President-North America, of 141 Worldwide, was elected last year to succeed Iain Ferguson, President of Euro-RSCG Worldwide, to the two-year APMA Worldwide presidential term. The APMA is an association of agency presidents, partners and principals that was founded in 1973.

Other items on its Fall Meeting agenda are the presentation of an International Promotion Marketing Professional of the Year Award, and the induction of one of its members to the APMA Worldwide Hall of Fame. Serving on the 2002 GLOBES judging panel in Toronto this year were: George Brigandi, CEO, Brigandi & Associates, Chicago; Beth Colle, CEO, Pursuit, Inc., Toronto; Tim Cormick, Director Customer Marketing, Corus Entertainment, Toronto; Rico DiGiovanni, Capital C, Toronto; Mike Da Silva, CEO, MDSA, Sydney; Mike Fenton, President/CEO, National Advertising Benevolent Society, Toronto; Brad Fuller, VP, Creative Director, Zipatoni, St. Louis; Iain Ferguson, President, Euro RSCG Worldwide, New York; Paul LaRocca, Global Marketing Solutions, AOL Time Warner, New York; D.L. Leslie, Manager Corporate Communications, Siemens, Toronto; Sylvia Latina, Design Manager, Cundari Integrated Advertising, Toronto; Janine Maxwell, CEO, Onyx Marketing Group, Toronto; Keith McCracken, CMO, The Gem Group, Minneapolis; Peter McGoey, CEO, M Marketing, Toronto; Lisa Peirson, Canadian Association of Promotion Marketing, Toronto; Graeme Spicer, Bata International, Toronto.

According to Aldo Cundari, President of Toronto-based Cundari Integrated Advertising and Chairman of the 2002 judging panel, “Our goal was to select a panel of judges that would bring a balance between client-side International Marketers, senior-level creatives and agency principals from around the world. By doing so we could consider any cultural and language issues while balancing each program’s strategy, creativity and results. This perspective made the judging fair and concise. The winning programs were all international in scope, highly creative and extremely effective.”

The 2002 GLOBES Winners will be selected from the following list of Finalists: 360 Youth Inc., USA; 141 Worldwide, UK; 141Worldwide, Singapore; Bates Yomiko, Japan; BBDO, USA; BD, UK; Beyond DDB Chicago, USA; Billington Cartmell, UK; Blitz Direct, Canada; Capital C Communications, Canada; CoActive Marketing Group, USA; Creactiva, Chile; Daiko Advertising, Japan; Faza Productions, Ltd., Israel; J. Walter Thompson, Argentina; Lowe Porta, Chile; Marketing Drive Worldwide, Canada; Momentum Comunicacion, Spain; Momentum, Belgium; Mosaic, UK; Noble & Associates, USA; PowerPact LLC, USA; SMP Ltd., UK; Takamatsu Group, Canada; Target Market, Israel; Target Marketing & Promotions, USA; Tequila, Singapore; Tequila, UK; The Marketing Store Worldwide, UK; The Promarket Group, Israel; Wow Rapp Collins, New Zealand.