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NEW ZEALAND AGENCY’S PROMOTION FOR SMIRNOFF HONORED AS ‘BEST OF BEST AT 2002 GLOBE AWARDS’

From a Record Field of 1,200 Entries and 147 Finalists, Pacific Rim Agencies Take Best In Class in 6 of 17 Categories. APMA Changes Its Name to MAA Worldwide

MIAMI, USA (OCT. 28) – A campaign for Smirnoff by WOW Rapp Collins, the New Zealand unit of Rapp Collins Worldwide, was honored as ‘Best Promotion in the World’ tonight at the 2002 GLOBES Awards by members of the newly named Marketing Agency Association (MAA) Worldwide. The same campaign won top honors for Best Use of Advertising.

From a list that was narrowed to 147 finalists last month from a record total of more than 1,200 entries earlier in the year, campaigns created by agencies in New Zealand and Singapore seemed to dominate the competition this year, taking top honors in 6 of 17 categories.

Agencies from 28 countries participated in the GLOBES Awards this year, with top honors going to agencies in Belgium, Canada, Israel, Japan, New Zealand, Singapore, Spain, the U.K and the U.S. Counting Gold, Silver and Bronze along with the Best in Class awards, a total of 44 were presented at the black-tie reception and dinner attended by members, client companies and guests during the association’s annual three-day fall meeting.

Announcing the winners, as well as the name change for the 29-year-old organization previously known as APMA Worldwide, was 2000-02 APMA president Iain Ferguson, CEO of Euro RSCG.

“Considering the challenges that marketers everywhere have had to face this past year, we were greatly encouraged to see participation in the GLOBES not only increase in number but expand in scope and geography. To me, this demonstrates the remarkable ability of our member marketing agencies to deliver work that really performs even in tough market conditions.”

Mr. Ferguson presented three non-GLOBES Awards tonight. One, the organization’s Lifetime Achievement Award, presented posthumously to the late Dave Thomas, founder of Wendy’s, for his work for the cause of adoption, was accepted by his widow, Lorraine Thomas.

Mike DaSilva, of MDSA LTD., Australia, accepted the 2002 International Marketing Professional of the Year award.

And former APMA Worldwide president and agency founder Keith McCracken, was inducted into the MAA Worldwide Hall of Fame.

Succeeding Mr. Ferguson as president of the MAA for the 2002-04 term is Neil Contess, North American president of 141 Worldwide.

In addition to the WOW Rapp Collins multiple win, agencies receiving more than one 2002 GLOBE Award include Momentum (Belgium & Spain); Target Market (Israel); 141 Worldwide (Singapore); Tequila (Singapore and U.K.); and Marketing Drive Worldwide (Canada & Australia).[See below the complete list of agencies, clients and campaign titles organized by category name.]

Aside from Canada and the U.S., countries fielding finalists included Australia, Argentina, Belgium, Brazil, Chile, China, England, Hong Kong, India, Indonesia, Israel, Italy, Japan, Korea, Malaysia, Mexico, Netherlands, New Zealand, Russia, Singapore, South Africa, Spain, Thailand, The Philippines and Ukraine.

Of these, the Italian, Japanese, South African and Spanish entries were the first from these countries to the GLOBES, Ms. Smith said, making the 2002 participation the most geographically diverse ever.

The 2002 Globes Winners & Finalists
2002 Gran Prix – “Best Promotion In The World”
Wow Rapp Collins, New Zealand
Smirnoff
“Half Day Off”
2002 Best Multi-Disciplined Campaign
141 Worldwide, Singapore
Heineken
“Green Room Sessions”

Gold Finalist:
Creactiva & Lowe Porta Agency, Chile
Unilever
“Axe Sins Promotion”
2002 Best Use of Advertising
Wow Rapp Collins, New Zealand
Smirnoff
“Half Day Off”

Gold Finalist:
Tequila Singapore
Virgin Drinks Asia-Pacific
“Virgin Colours Consumer Launch”

Silver Finalist:
J. Walter Thompson, Argentina
Unilever
“Christmas Season”

Bronze Finalist:
Marketing Drive Worldwide, Canada
Coca-Cola
“Sprite Need Gear”
2002 Best Use of Direct Marketing
Wow Rapp Collins, New Zealand
Clorox
“Clorox Creative Challenge”

Gold Finalist:
Beyond DDB Chicago, USA
Chicago Bears
“Permanent Seat License”

Silver Finalist:
Target Market, Israel
Clal Credit Insurance
“No-Fally”

Bronze Finalist:
Tequila, UK
Virgin One
“Tell Us Where To Go”
2002 Most Innovative Communication Strategy
MarketingDrive Worldwide, Canada & Australia
Coors Canada
“Coors Light Tracker”

Gold Finalist:
141 Worldwide, UK
British American Tobacco
“City Life”

Silver Finalist:
Wow Rapp Collins, New Zealand
Smirnoff
“Half Day Off”

Bronze Finalist:
Target Marketing & Promotions, USA
Hasbro
“Pox Launch”
2002 Best Use of New Media
Momentum, Belgium
Coca Cola
“Message in a Coca-Cola”

Gold Finalist:
Wow Rapp Collins, New Zealand
Smirnoff
“Half Day Off”

Silver Finalist:
Mosaic, UK
Coca-Cola
“Web Address www.cokeauction.co.uk”

Bronze Finalist:
Takamatsu Group, Canada
“Post iBid”
Kraft Canada
2002 Most Effective Long-Term Marketing Campaign
141 Worldwide, Singapore
Heineken
“Green Room Sessions”

Gold Finalist:
Noble & Associates, USA
Gerber
“Natural Confidence”
2002 Best Activity Generating Brand Awareness & Trial (TIE)
360 Youth Inc., USA
Procter & Gamble
“Red Zone Player of the Year 2001”
2002 Best Activity Generating Brand Awareness & Trial
Capital C Communications, Canada
Microsoft
“Xbox Canada Launch”

Gold Finalist:
Daiko Advertising, Japan
Kirin Brewery
“Kirin Chu-Hi Hyoketsu Kajyu”

Silver Finalist:
The Promarket Group, Israel
Tnuva
“Yoplait – Israel is Painted in Red”
2002 Best Activity Generating Brand Volume
141 Worldwide, Japan
British American Tobacco
“Lucky Strike - 130 Years of Evolution”

Gold Finalist:
The Marketing Store Worldwide, UK
GlaxoSmithKline
“Ribena Free Fridge Jug”

Silver Finalist:
141 Worldwide, Singapore
Heineken
“Green Room”
2002 Best Activity Generating Brand Loyalty
BBDO, USA
DaimlerChrysler, Jeep Division
“Camp Jeep”
2002 Best Business-to-Business
Target Market, Israel
Clal Credit Insurance Ltd.
“No-Fally”

Gold Finalist:
SMP Ltd., UK
talkSPORT
“Whatever Field…

Silver Finalist:
Noble & Associates, USA
Schwan’s Consumer Brands
“Red Baron Solo”
2002 Best Retail Account-Specific Campaign
CoActive Marketing Group, USA
Safeway, Inc.
“Eat Like a Champion”

Gold Finalist:
Blitz Direct, Canada
Metro Richelieu, Inc
“Les Sacs Hantes de l’Halloween”
2002 Best Dealer or Sales Force Activity
Faza Productions, Ltd., Israel
Aryeh Insurance
“Josephine”

Gold Finalist:
PowerPact LLC, USA
Aventis Oncology
“Connection Cards”
2002 Best Idea or Concept
MarketingDrive Worldwide, Canada & Australia
Coors Canada
“Coors Light Tracker”

Gold Finalist:
BD, UK
Coors Brewers Ltd.
“Have You Seen My Sister?”
2002 Best Art Direction in a Promotion Campaign
Momentum Comunicacion, Spain
Bacardi & Company
“Bienvenido a Bombay”

Gold Finalist:
141 Worldwide, Singapore
Nokia Pte Ltd
“Nokia 5210 -- Dressed for Thrills”

Silver Finalist:
Target Market, Israel
Clal Credit Insurance Ltd.
“No-Fally”
2002 Best Copywriting in a Promotion Campaign
Billington Cartmell, United Kingdom
Flextech TV
“txt god”

Gold Finalist:
Momentum, Belgium
Coca-Cola
“Message in a Coca-Cola”
2002 Best Photography in a Promotion Campaign
141 Worldwide, Singapore
Nokia Pte. Ltd.
“5210 – Dressed for Thrills”