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MAA WORLDWIDE NAMES RECIPIENT OF 2004 HALL OF FAME AWARD

Cohen-Tanugi Honored During This Year¹s Globes Gala

Oct 26, 2004 MIAMI, FL – Pierre Cohen-Tanugi, founder and former CEO of leading integrated French marketing agency Eccla, was honored here tonight for outstanding service to the industry and to the marketing industry’s premier international trade organization, the Marketing Agencies Association Worldwide. The presentation was made at the 2004 GLOBES Awards during the MAA Worldwide’s 31st annual fall meeting and conference, which took place at The Fairmont Turnberry Isle Hotel.

Mr. Cohen-Tanugi co-founded Paris-based Eccla in 1976. His ambition was to turn the agency into a top French marketing agency, and that’s exactly what he and his partners did. Generating new business by adopting and adapting to such new areas of expertise as “promotion,” “relationship marketing,” “integrated communications,” and “marketing consulting,” what began as a little agency grew by leaps and bounds. Eccla was the first agency in France to promote the concept of “integrated communications,” which is now a widely acknowledged practice by most marketing agencies around the world. His clients have included Total, Casino and a host of others. For Total, Eccla engineered an award-winning consumer loyalty program that became the vanguard of the industry.

Mr. Cohen-Tanugi recently retired from the agency he headed for so many years, but still serves as an Honorary Member of the MAA Worldwide, which he joined nearly 30 years ago as a founding member. Over the years he has served as the association’s international vice president, and has also held numerous other responsibilities. Most recently, Cohen-Tanugi served on the MAA Worldwide’s professional development committee. While involved with the MAA Worldwide, he has simultaneously served as a member of the board of France’s AACC and is a former board member of BVP, the French authority of communications ethics. According to Cohen-Tanugi, “Receiving the award at this time of my professional life is especially meaningful because it was awarded to me by my peers from all over the world. It means I have not just built a company, Eccla, whose name is still highly recognized in France for its values, capabilities and creativity, but have also made a contribution to the global development of the marketing communications industry. For that, I feel honored, proud and thankful.”

Mr. Cohen-Tanugi’s award was presented by Neil Contess, former president of the MAA Worldwide and CEO of SHAPE, a NJ-based marketing agency.

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Media contact:
Kerry Smith, The Global Marketer
(203) 324-0645
Amie Smith Hughes (203) 978-1590
MAA Worldwide, Amie.Hughes@maaw.org