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Sep 21, 2004 'Best of the Best,' plus Winners of Gold, Silver and Bronze Awards in All Categories, Will Be Announced Oct. 26 from a Record Field of 333 Entries from 24 countries
NEW YORK (Sept.21) – Sixteen marketing campaigns have been selected by an international panel of judges from a record number of entries (333 – a 40-percent increase over the 2003 total) in this year’s running of the GLOBES Awards.

Sponsored by the Marketing Agencies Association Worldwide (MAA) in association with marketing trade media and professional organizations around the world, the GLOBES honor outstanding below-the-line (promotion, event, entertainment, sports, entertainment and direct marketing) campaigns that have run in the past year.

The names of the 16 category winners, plus 46 gold, silver and bronze winners, as well as the winner of the 2004 "Gran Prix" award for best campaign overall, will be revealed at a GLOBES Awards reception and dinner Tuesday, Oct. 26 at the MAA Worldwide's 31st annual fall conference. (see attached list of finalists).

The conference, awards presentations and meeting will take place Oct. 24-27 at the Fairmont Turnberry Isle Resort in Aventura, Florida.

Narrowing the field from 333 to 62, and from that number nominating the Gran Prix champion, was the responsibility of a multinational panel of 55 judges, from 15 countries, who met, deliberated and voted on the Internet and via an international conference call earlier this month.

Any agency anywhere with a campaign that had already won recognition from a marketing organization in its own country or region was eligible to enter the 2004 GLOBES competition by accessing the MAA Worldwide Web site and scanning-in pertinent art, music and video clips accompanying a pre-formatted campaign description.

GLOBES judges, representing a cross-section of agency, client and marketing media from Europe, Asia and the Americas, downloaded the "portfolios" from the MAA site, scored campaigns by awarding points for originality, execution, performance and concept, and forwarded scores to MAA Worldwide for electronic tallying.

Campaigns in the 2004 GLOBES program were submitted by agencies and client companies in Argentina, Australia, Austria, Brazil, Canada, Chile, England, India, Indonesia, Ireland, Israel, Italy, Japan, Mexico, the Philippines, Poland, Portugal, Russia, Scotland, Singapore, South Korea, Thailand, Turkey and the USA.

2004 Globes Finalists (in alphabetical order by campaign title) *Note: Canadian Globes finalists are not included in this roster because at the time of this press release, the winners of the Canadian PROMO! Awards (the MAA’s qualifying awards program) had not yet been announced.

Best Multi-Discipline Campaign
“AOL Concert For Schools,” Momentum Worldwide, USA
“Say Hello to Ted,” Frankel, USA
“Thrill Seeker,” Momentum Worldwide, Sydney, Australia
“Your World, Your Way, Your Coke,” Lowe, Thailand

Best Sponsorship or Tie-In Campaign
“Pepsi World Cup Campaign,” J. Walter Thompson, India
“Project Goalie,” Capital C Communications, Canada
“The Most Reliable Player,” Velocity Sports & Entertainment, USA
“Thrill Seeker,” Momentum Worldwide, Australia

Best Use of Direct Marketing
“Catch Me If You Can,” Wunderman, USA
“Commitment Challenged,” Frankel, USA
“Do It the Smart Way,” Target Market Group, Israel
“Zen Garden,” Euro RSCG 4D, Argentina

Most Innovative Idea or Concept
“Butterflies Are Free,” Capital C Communications, Canada
“HSBC BankCab,” Renegade Marketing Group, USA
“Summer of Coca-Cola,” Promarket, Israel
“Thrill Seeker,” Momentum Worldwide, Australia

Best Use of Interactive Media
“Catch Me If You Can,” Wunderman, USA
“Dugg.ca,” The Marketing Store, Canada
“Galp Touch To Win,” Proximity Xperience, Portugal
“MyEnjoyZone.com,” Virtual Marketing, India
Most Effective Long-Term Marketing Campaign

“BRAND’s Summer Camp,” Lowe, Thailand
“Crime Let’s Bring it Down,” The Yellow Submarine, England
“Kellogg’s EET & ERN,” Draft, USA
“Unilever Business Forum,” Target Market Group, Israel

Best Activity Generating Brand Awareness & Trial Recruitment
“Axe Pulse Launch,” Draft, Indonesia
“Marshmellow Peeps Fun Bus Tour,” Marketing Werks, USA
“Say Hello to Ted,” Frankel, USA
“Yahoo! Personals Billboard Dating,” Yahoo! Inc., USA

Best Activity Generating Brand Volume
“Nescafe Gold Blend – Love Actually,” Billington Cartmell, England
“Nestle e Voce Junta Brasil,” Sight Momentum, Brazil
“Second National Clarin Truco Contest, The Sales Machine, Argentina
“The Water Genie,” Meyer Action Marketing, Argentina
Best Activity Generating Brand Loyalty
“BRAND’S Summer Camp,” Lowe, Thailand
“Nestle e Voce Junta Brasil,” Sight Momentum, Brazil
“Slim-Fast Challenge,” The J. Brown Agency, USA
“Total 90,” Agosin, Chile

Best Business-to-Business Campaign
“ESPN Horseshoes,” Tequila, Singapore
“For Leaders Only,” Eric Mower & Associates, USA
“Motolancamentos,” MK10 Marketing Promocional, Brazil
“Unilever Business Forum,” Target Market Group, Israel

Best Retail Account-Specific or Channel Marketing Activity
“Ariel Championship Whites,” Lifestyle Incentives, England
“Butterflies Are Free,” Capital C Communications
“Launch a Landmark,” Claydon Heeley Jones, England
“Slim-Fast Challenge,” The J. Brown Agency, USA

Best Dealer or Salesforce Activity
“Callaway Golf Great Shots,” 141 Worldwide, USA
“Spin City,” Iris Promotional Marketing, England
“Watch the Match With Becks,” FRESH, England

Best Brand-Building Campaign
“Getnlucky.com,” Strateco-Blitz/Fuel Industries, Canada
“Kellogg’s Special K Ball,” Blue Chip Marketing, England
“Say Hello to Ted,” Frankel, USA

Best Cause or Charity Marketing Campaign
“Angels in Action,” DVC Worldwide, USA
“Lights Are On,” Spy Istanbul, Turkey
“Purolator Tackle Hunger,” The GEM Group, Canada
“Walker’s Comic Relief,” The Marketing Store, England

Best Event Marketing Campaign
“Animal Attraction,” Haygarth, England
“Pink Miami,” Mr. Youth, USA
“Runto,” TrojanOne, Canada
“Summer of Coca-Cola,” Promarket, Israel

Best Small Budget Campaign
“Mad Chickens,” Pavone, USA
“MMS Funky,” Eskadra BTL, Poland
“Motolancamentos,” MK10 Marketing Promocional, Brazil
“PromoBaby,”Marketing Interdisciplinario, Mexico

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Media contact:
Kerry Smith, Publisher
The Global Marketer, LLC
Stamford, CT USA
kerry@theglobalmarketer.net