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17 Globes Winners from Australia (2), Argentina (3), United Kingdom

48 Globe, Silver and Bronze Awards awarded in 16 Campaign Categories.
Hard Rock Hotel, CHICAGO (Oct. 13, 2006) --

Oct 13, 2006 CAW Marketing and George Patterson Y&R, Australia took home the Marketing Agencies Association Worldwide coveted Gran Prix Award for their Victoria Bitter (VB) Boonanza campaign that centered around David Boon a short, nuggetty, mustached Australian cricketer who played in the 80's who had become a cult figure. Boonie loved a beer, hence the campaign “VB Boonanza”. The promotion offered cricket-loving, VB beer-drinking blokes an interactive Talking Boony figurine that would actually transmit 1 of 35 Boonie phrases such as “Good shot” or “Anyone seen me thongs?” during the VB sponsored TVC telecast. This breakthrough campaign was a hot topic throughout the media and in bars. Sales were a Boonanza for VB with net volume growth increasing by 26.3%.


The winning campaigns were identified at the Annual Globes Gala reception held last night at the Hard Rock Hotel, Chicago during the MAA fall conference. The Gala event was open to member agencies, non-member agencies, clients and the media.

The purpose of the GLOBES is to call attention, to and confer recognition for outstanding below-the-line campaigns produced by agencies for client companies and organizations around the world. MAA Worldwide is a non profit trade association for marketing-agency principals founded in 1971.

Top Country Winners

The MAA GLOBES represents the Best of the Best from 8 Promotion Marketing Award Programs around the World. To be eligible to win a MAA GLOBE, entrants must have been a winner in one of the following 8 awards programs; APMA from Australia & New Zealand, CAPMA from Canada, CAMPRO from South America, ISP from the UK, the Promotion Planning Awards from Japan, PMAA from Asia, PMC from Europe, the Silver Mercuries from Russia and PROMO Pro Awards from the USA.

USA 18 Awards: 4 Globes, 7 Silver, 7 Bronze; Canada 7 Awards: 1 Globe, 4 Silver, 2 Bronze; Australia 6 Awards including the GRAN PRIX; 2 Globes, 2 Silver, 2 Bronze; UK 5 Awards; 2 Globes, 2 Silver, 1 Bronze; Argentina 4 Awards: 3 Globes, 1 Bronze; Singapore 3 Awards: 1 Globe, 2 Bronze; China, India, Philippines and Turkey each with 1 Globe; Indonesia 1 Award: 1 Bronze.

The Globe Winners;

There were 318 winners representing 30 countries and 5 Continents!
Downtown Partners, Canada, for “M&M Steaks in Cases” for Bud Light; Einson Freeman, USA, for “National Geographic Kids Everyday Explorers” for Purell; TEQUILA\Singapore, Singapore for Are You Chicken & Gumshield; CAW Marketing / George Patterson Y&R, Australia for “VB Boonanza” for Victoria Bitter (2 Globes); PowerPact, USA, for “Yoplait’s Women’s Wellness Initiative” for Yoplait; News, Argentina, for “Axe Click” for Axe; Ogilvy & Mather, India, for Wheel Rural Contact Program; The Big Kick, UK, for Win an iPod Mini; MindShare, Turkey, for Radikal Newspaper Design Supplement; 141Worldwide, China for The Heart of Cognac Experience; Craverolanis BTL, Argentina, for “New Roads, New Sensations” for General Motors; GMR Marketing, USA for “AXE College Ambassadors” for Axe; Wunderman, Argentina for SYMPTOMS II FINAL; 141Worldwide, Philippines, for Lose Gain; LoewyBe, UK, for “Pampers World of Babies Retail Roadshow” for Pampers; and HHC Marketing, USA, for Largest Coconut Symphony. This year judging was so close that the MAA Judging committee decided to create a new level of award, called “ a Finalist Certificate” to recognize more campaigns and the agencies that created them.


In August, 85 judges from 20 Countries, representing Agencies, Clients, Media and Industry Associations, spent a considerable effort judging all Entries via the MAA Web site They reviewed, evaluated and ranked each campaign on the basis of creative concept, originality, execution and most importantly results. David Ploughman, B STREET (Toronto),
Keith McCracken, Executive Director, MAAW,
Kieran Killeen, Marketing Network (Dublin),
Mike Da Silva, MDSA (Sydney),