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International Marketing Competition Extended to Students -- Winners from the USA and Indonesia Announced

November 25, 2007 Sydney, Australia. — The Marketing Agencies Association Worldwide (MAA) is the only organisation dedicated to CEOs, Presidents, Managing Directors and Principals of Marketing Services Companies. An extraordinary assembly of the top marketing minds in the World.

Each year, MAA recognises the very ‘Best of the Best’ in Promotion Marketing from industry award programmes run across Asia, Australia, Canada, Europe, the Middle East, South Africa, North & South America and the United Kingdom, in the MAA GLOBES Recognition Programme.

This year, in an effort to recognise and acknowledge young marketing professionals throughout the World, MAA Worldwide invited marketing classes of Universities and Business Schools, to compete in the inaugural MAA Global Tertiary Marketing Challenge by demonstrating how they would address marketing briefs for two fictitious Clients.

One Brief was to create a Marketing launch plan for a new kind of bottled water and the other to address childhood obesity in 6-12 year old children. Student teams were required to demonstrate their ability to develop a solution as if they were a marketing agency, in the areas of strategy, creative recommendations and execution.

Students in Marketing Classes in Universities and Business Schools in Australia, Canada, India, Indonesia, Ireland and the USA participated with entries being judged by an international panel comprising representatives from academia, marketing agencies, media, marketers, and even the United Nations.

The first of two MAA GLOBES were awarded to the Bina Nusantara University International, Jakarta, Indonesia who addressed the “Shaken, not Stirred” bottled water brief.

The team developed a brilliant plan of action based on well-grounded research for bottled water which turned into an energy drink when the user pushed down on the cap, releasing a concentrated powder into the water.

Students of the winning team, headed by Pierre Wirawan, MBA, Head of the School of Marketing, included: Jean Cecilia Saroinsong, Wirya Atmaja, Benediktus Glenn Bongsosartono, Muhammad Miftah, Grace Tjugiarto, Isabella Wibowo and Yudo Budhi Wibowo.

The second MAA GLOBE was presented to Washington University in St. Louis, Missouri, USA, for its marketing team's insightful and empowering response to the “Helping a Global Humanitarian Organization Unite to Fight Childhood Obesity”, brief. The team’s response needed to be scaleable in the future and exportable to several countries.

Students of the winning team, headed by Professor Carol Johanek, were John Ludeke and Rebecca Tucker.

MAA Worldwide invited Representatives from both winning teams to the 22nd annual MAA Worldwide GLOBES Award Ceremonies in Las Vegas to accept their awards.

All members of the winning teams received GLOBES certificates. The Universities will retain the GLOBES trophy. Both winning entries can be viewed at www.maaw.org.

"The winning teams really captured the essence of the fictional marketing challenges and underscored their grasp of effective marketing strategies across international cultures and markets," said Mike Da Silva, President, and MAA Worldwide. "The response from universities around the world was astounding and institutions in over 20 Countries are presently being invited to take up the 2008 Academic Challenge, by answering a single brief: “Changing Climate Change”, for a fictitious Government Client.

A Representative of the Winning Team will be awarded a GLOBE at the 2008 MAA Worldwide GLOBES Award Ceremony in the US during October 2008.

MAA Worldwide established the student marketing competition to recognize the work being carried out by young marketers all over the World, to facilitate a network for students, and to provide a marketing resource to professors in the form of GLOBES case studies and public speaking opportunities by MAA members.

Universities and Business Schools who wish to take up the 2008 Academic Challenge may go to www.maaw.org and download an Entry Form. Responses must be lodged on the MAA Worldwide web site by July 31st 2008.

For any additional information on the Academic Challenge contact Mike Da Silva at academicchallenge@maaw.org.

Mike Da Silva
President, MAA Worldwide.
Phone: +61 2 9953 9633
Email: mdasilva@mdsa.com.au