Upcoming Conference

Spring 2013 in Amsterdam

The 2009 Fall Conference and Globes Gala Awards Dinner

"Catching the Next Wave" Conference Topics and Speakers

The global economic crisis has forced clients and marketing agencies to restructure their business models to deliver ever more cost savings from their marketing budgets with a renewed focus on creating ‘value driven’ programs for their consumers. Those companies, who can deliver on this economic pressure point, have positioned themselves well to take advantage of the next wave and accelerate their business forward in 2010.

This year’s Fall Conference is designed for those agencies that want to prepare themselves to catch the next big marketing wave and gain market share in a very competitive global marketplace.

We promise you Insights, Inspiration and Actionable Strategies that will help you accelerate your business forward.

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Register now online and conveniently book your hotel accommodations.
Early booking ensures your MAAW special discounted rate with the Boston Langham Hotel.

Maaw Fall Conference Agenda

Spring 2009 Conference: List of Activities
April 26, 27 and 28, 2009

Sunday, October 18th

  • 6:00-7:30PM - Welcome Reception for conference delegates
  • 8:00-10:30PM – Dine Around – This year we will “Dine Around” together in one location

Monday, October 19th

  • 7:30-8:30AM – Continental Breakfast for conference delegates
  • 8:30 am– 5:00pm Conference Sessions

Tuesday, October 20th

  • 8:15-8:55AM– Continental Breakfast for conference delegates
  • 9:00am-4:30pm – Conference Sessions
  • 6:30pm – GLOBES Cocktail Reception (Included in Spouse/Guest Program)
  • 7:45pm – The Annual GLOBES Awards Dinner (Included in Spouse/Guest Program)

Wednesday, October 21st

  • 8:15am – Continental Breakfast for conference delegates
  • 8:40 am-Noon – Conference Sessions
  • Noon – Conference Adjourns

The 2009 Fall Conference and Globes Gala Awards Dinner

"Catching the Next Wave"

The global economic crisis has forced clients and marketing agencies to restructure their business models to deliver ever more cost savings from their marketing budgets with a renewed focus on creating ‘value driven’ programs for their consumers. Those companies, who can deliver on this economic pressure point, have positioned themselves well to take advantage of the next wave and accelerate their business forward in 2010.

This year’s Fall Conference is designed for those agencies that want to prepare themselves to catch the next big marketing wave and gain market share in a very competitive global marketplace. We promise you Insights, Inspiration and Actionable Strategies that will help you accelerate your business forward.

Conference Topics and Speakers

Bob Mirran founder of the Mirran Group will deliver:
Pitch Strategies to Better Engage, Differential & Convert New Business.

With falling budgets you need new business but so does everyone else. So how are you going to differentiate your agency and get clients to want to give you their business rather than your competitors? We have a speaker whose clients are consistently doubling and tripling their new business growth rate and he will share with you his contrarian approach that will create new leads within 90 days and accelerate conversion, a plan with teeth. But that’s not all; the Mirran Group will also present key insights into the critical agency selection process – and what clients are looking for in an agency - right now!

Annie Spilsbury, Xchanging Procurement Services Limited, London, UK
Procurement is often a misunderstood and wrongly blamed for helping to whip up a storm at most agencies. We’ll give you the chance to learn from a global procurement expert on how best to build and leverage relationships with procurement to your advantage. This advice alone could pay for your attendance many times over. Peter Fitzpatrick, President Global Talent, Gunderson & Associates, NY and London There is more talent in the market now than in previous years. Find out from a powerful Global Talent agency how you can take advantage of this situation, prior to the economic upturn, making sure you hire the best not those that were laid off because they couldn’t cut it. They will also give you valuable insights on how to motivate and retain your own top talents.

Expert Shopper Marketing Consultant
Trends are important, and shopper marketing is one. Why? Because, clients really don’t understand how to effectively integrate shopper marketing into their marketing plans. Understanding Shopper Marketing is increasingly important for clients and an opportunity for agencies. Hoyt and Associates have consulted for some of the biggest brands in the world, such as P&G, Coca-Cola, Unilever, Wal-Mart and agencies as well. They will share best practices and case studies that will provide actionable insights to help build better shopper marketing plans.

Harvard Business School Speaker and Tour - Specific details to be announced

This is our first reveal of the professional presentations and with the addition of The 2009 GLOBES Annual Gala Awards Dinner you can see why the place to be October 18th - 21st is the MAAW Conference in Boston.

Ensure your agency rides the wave to success by registering now and look for the next Fall Conference update toward the end of August.